Communications for Gender, Inclusion and Climate Project in the Brazilian Private Sector

• Country: Brazil
• Summary: Communications for Gender, Inclusion and Climate Project in the Brazilian Private Sector
• BRT Ref No: 106178502
• Deadline: 29 Aug 2024
• Financier:
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
• Document Ref. No.: 0002010867
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• Description:
• Expression of Interest are invited for Communications for Gender, Inclusion and Climate Project in the Brazilian Private Sector About IFC: International Finance Corporation (IFC)—a member of the World Bank Group—is the largest global development institution focused on the private sector in emerging markets. We work in more than 100 countries, using our capital, expertise, and influence to create markets and opportunities in developing countries. In fiscal year 2022, IFC committed a record $32.8 billion to private companies and financial institutions in developing countries, leveraging the power of the private sector to end extreme poverty and boost shared prosperity as economies grapple with the impacts of global compounding crises. For more information, visit www.ifc.org. About IFC-s Gender and Economic Inclusion Department: IFC-s Gender and Economic Inclusion Department (GEID) works toward a private sector that provides women, men, and underserved communities with equal economic opportunities as leaders, employees, entrepreneurs, consumers, and community members. We develop research and evidence on the business case and solutions for reducing gender gaps and including underserved groups; support mobilization through impact investing and social bond principles; work with IFC funds and clients to identify good practices; forge public and private sector partnerships; and provide tailored operational solutions that create economic opportunities and development for all. Gender and climate context in Brazil: Brazil has set ambitious climate goals, including ending illegal deforestation by 2028 and achieving net-zero greenhouse gas emissions by 2050 (Brazil NDC, 2022). To achieve its climate targets, among other factors, Brazil will need a larger workforce, especially in the energy, agriculture, and forestry sectors (WEF, 2023). Women are still underrepresented in these sectors (they account for 32% of the workforce in solar energy, 16% of in agriculture, and 19% in forestry), and gaps in participation and leadership can exacerbate without explicit gender interventions (GIZ, 2021; Agro Advance, 2023; Rede Mulher Florestal, 2021). Overcoming barriers to women-s economic opportunities, including discriminatory social norms, and hiring practices, limited access to training, sexual harassment, and inflexible family policies, can not only help meet labor demand for climate action, but can also bring benefits to companies, including improved access to talent, enhanced innovation and competitiveness and improved retention (IFC, 2021). Evidence also suggests that gender diversity in boards and managerial positions can lead to improved company performance and environmental standards, including a reduction in firm CO2 emissions and water consumption, and an increase in renewable energy consumption (IFC, 2018 and BIS, 2021). However, little research has been conducted on the nexus between gender and climate in the private sector in Brazil and the reasons for why increased gender diversity leads to improved climate performance have not been explored. This provides an opportunity for IFC to fill a gap in the literature and build local, context-specific knowledge. To examine the gender and climate nexus in the Brazilian private sector, IFC will carry out the Brazil2Equal (B2E) Program (the “Program”), which aims at building evidence to support the business case for an integrated approach to gender and climate in the private sector. The program involves three components: 1. Market Research and Case Studies on the gender and climate nexus in the Renewable Energy, Agriculture and Forestry private sectors in Brazil. 2. A Peer Learning Platform (PLP) where IFC will convene companies from the Agriculture and Forestry sectors to share experiences and best practices, co-create solutions and set commitments to integrate the gender and climate agendas in their own operations. 3. Advisory services, where IFC will work with two participating companies to implement in-depth advisory solutions on gender and climate. IFC will issue 3 publications: (i) Market Research on Gender, Inclusion and Climate in the Brazilian Private Sector, to be published by November 2025, and (ii) Two Case Studies on good practices in integrating gender and climate from the private sector in Brazil, to be published in the second half of 2026. The Market Research will be published in time for COP 30, and the research findings will be presented and discussed in related events. The Peer Learning Platform (PLP) is a collaboration of 8-10 companies in Brazil across the agriculture and forestry sectors, that will come together to share their experiences and good practices, learn, and co-create innovative gender-smart climate actions that are good for business, employees, and communities. During the launch of the PLP, in March 2025, companies will announce business-wide commitments and will dedicate the PLP period to achieving these, culminating in business impact by the time of closing of the PLP in September 2026. In addition, the Program team expects to have in-person events to engage PLP participants at launch, midterm and closing of the PLP, as well as for the launch of the Case Studies in late 2026. Objective: The focus of this assignment is to develop a Communications Plan (the Plan) that will: i) raise awareness of the Program; ii) raise awareness about the nexus of gender and climate through the research report and case studies to be produced by the Program, while generating visibility to companies participating in the PLP; iii) help position IFC as a leader in the integration of gender and climate in the private sector. The strategy should include the design and support to the implementation of a communications plan using various media forms and communications tools, including but not limited to traditional and non-traditional media engagements, public relations and social media. 2. SCOPE OF WORK Planning Phase In this phase of the assignment, the vendor is expected to carry out the following tasks: - Complement the Stakeholder Map: IFC has already mapped stakeholders for the Program; the vendor will need to include in the map other stakeholders that are relevant from a communications perspective, including traditional and non-traditional media, influencers, and academia. - Conduct a Situation Analysis to provide an understanding of the current communications context around the themes of the Program. - Develop a Communications Plan for the Program, including a broader communications strategy for the Program and actions that include, but are not limited to, traditional and non-traditional media engagement, public relations, and social media. - It is expected that the vendor will support IFC in renaming the Program for a more engaging name for Brazil and propose creative ways of reaching key audiences; the vendor should consider a wide range of media forms including short videos or interviews for social media, infographics, or other formats that will help communicate program results, in particular the findings of the Market Research, in an engaging way. - The agency shall present the Plan for discussion and approval by IFC, and such Plan may be adjusted based on feedback until final approval, and updated as needed as the Program evolves and is implemented, including to consider potential changes in context. Execution Phase Based on the Communications Plan approved by IFC, the vendor is expected to carry out the following tasks: - Create and design social media campaign for the PLP and the virtual launch of the three publications, including the schedule for posting, accounting for national holidays as well as important dates for gender, inclusion, and climate (ex: international women day, earth day, etc.). This may include but is not limited to writing a one-pager summary about the PLP and/or publication, developing key messages, creating social media posts, infographics, as well as drafting press releases, articles, and blogposts for IFC channels, online and print media. The vendor will agree with IFC which content will be in English and which will be in Portuguese. The vendor will ensure that all products follow IFC-s and the Program-s branding. - Ensure relevant coverage of the communications campaign in national newspapers, radio stations and business magazines and websites, as determined by the communications strategy. - Seek opportunities to give visibility to the Program and IFC through earned media engagements with target media outlets. - Propose a plan for the dissemination of the Program and outputs to be produced by the Program in events and conferences, and other external communications opportunities. As determined by the approved Communications Plan, produce videos and/or podcasts to communicate research findings and/or PLP results, including the writing of scripts and/or interview briefings. - Support program team with content planning and delivery of online and in-person events to be organized by IFC. - Coordinate with Comms teams at IFC (local team in Brazil, the regional team in Latin America and the Caribbean, and global comms team) as needed. The launch of the Market Research during COP30 is managed by an international team at IFC, but it is expected that the consultant will provide any necessary local support for these events and/or messaging related to it. - Coordinate the implementation of the actions involving the companies participating in the program with their respective Communications areas. This includes but is not limited to the correct use of logos, clearing quotations and testimonials from companies- leadership, and drafting social media posts. - Monitor the reach and impact of the campaign on social and traditional media. 2. SELECTION CRITERIA FOR FIRM/ ELIGIB
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